Focus on Poland
When Travel Bidder started organizing business meetings a few years ago, barely a few of the multitude of foreign MICE companies were able to notice the huge potential of the Polish market. It was difficult to convince them that Poland is a country of fast growing business opportunities, as well as a market with numerous professional agencies specializing in incentive travel.
Our company started by making sure that its customers are aware of the uniqueness, size and condition of the Polish market. We presented basic, publicly available statistics about this 40-million country, regularly updating the data, which looked more and more favourable every year. We have always firmly emphasized the professional nature of the Polish MICE market.
Polish market is perfectly organized, as evidenced by numerous initiatives taking place here, including B2B meetings, trainings and various workshops. Polish event organizers are keenly interested in the new Act on Tourist Services, they join professional associations, follow global trends, conduct market research and love novelties. Polish universities offer courses aimed at educating future MICE specialists. New associations mushroom across the country. Everyone plays for one team.
Polish organizers are sending more and more groups abroad, they travel all over the world and their potential contractors seek the best ways to reach them and get their attention. The results of the international SITE Index 2018 Results and Findings survey confirm how successful such events can be. For more than half of the organizers (51 percent), B2B meetings are crucial when selecting destinations and business they want to collaborate with. In addition to trade fairs, Meet the Bidder events also include study tours organised for the industry professionals. This way, they can see for themselves how the attractions discussed at the MTB table can be used in the final programmes.